From cold pipeline to 47 booked inspections in 30 days
Storm-season campaign for a Florida roofer. Geo-fenced creative around recent hail zones with a free inspection offer.
$11
Cost / lead
6.4x
ROAS
47
Booked jobs
Free 7-day trial · You only pay ad spend
Meta ads that book real jobs for local service pros.
We run high-converting Meta ad campaigns for painters, roofers, HVAC techs, and landscapers. Booked estimates — not vanity metrics.
No credit card · No contracts · Cancel anytime
Live campaign
ActiveReilly Painting · Charlotte
6.4x
ROAS
$11
CPL
+31
Booked
Up 412% vs. last 30 days
Trusted by 100+ local service pros across the U.S.
PaintingRoofingHVACLandscapingRemodelingSolarPlumbing
What we do
Everything your ad account needs.
Built for the unique grind of local service businesses — seasonality, service areas, and customers who actually need to pick up the phone.
Paid Ad Management
Full Meta campaign setup, optimization, and management built for local service service demand.
Conversion-First Creative
Scroll-stopping ad creative and copy designed to book estimates — not collect likes.
Weekly Performance Reports
Plain-English reporting. You always know cost-per-lead, booked jobs, and ROAS.
Dedicated Strategist
One point of contact who knows your service area, your crews, and your numbers.
Landing Page Optimization
We audit and tune your funnel so paid traffic actually turns into booked appointments.
Audience & Competitor Research
Ongoing intel on local competitors, offers, and seasonality to keep you ahead.
How it works
From call to campaign in 5 days.
01
Free strategy call
30 minutes. We audit your market, competitors, and current funnel — and tell you if Meta ads are the right move.
02
We launch your trial
Within 5 business days we build creative, set up tracking, and launch your campaign. You only pay Meta for ad spend.
03
Scale what works
After 7 days you see the data. Continue with a monthly retainer or walk away — you keep everything we built.
Case studies
Real contractors. Real receipts.
Doubled monthly revenue for a 3-truck painting crew
Whole-home repaint funnel with before/after UGC creative. Scaled spend from $2k to $14k/mo profitably.
$2.1M
Pipeline / 90d
3.8x
ROAS
$18
Cost / lead
Booked $340k in installs during slow season
Off-season tune-up offer that converted into full-system replacements via a 7-step nurture funnel.
$340k
Installs
5.2x
ROAS
62%
Lower CPL
Testimonials
Crews that stay booked.
"We went from 4 booked estimates a month to 31. The trial week alone paid for itself twice over."
MR
Marcus Reilly
Owner, Reilly Exterior Painting · Charlotte, NC
"Finally an agency that gets contractors. They speak in booked jobs, not impressions."
DW
Dana Whitfield
GM, Whitfield Roofing Co. · Tampa, FL
"Cut our cost per lead by 62% in the first 30 days. Crew is fully booked through next quarter."
LO
Luis Ortega
Founder, Ortega HVAC Services · Phoenix, AZ
"The free trial sold us. They built better creative in a week than our last agency did in 6 months."
SK
Sarah Kim
Owner, Evergreen Landscape Design · Portland, OR
Pricing
Try before you commit.
Most popular
7-day free trial
$0
You only cover ad spend, billed by Meta directly.
- Full campaign setup & launch — free
- Ad creative and copy — free
- You keep the data, learnings & results
- No contracts, no hidden fees
60-day performance guarantee
If we don't show measurable improvement in your key metrics within 60 days of paid engagement, we work for free until we do.
FAQ
Questions, answered.
How does the free 7-day trial actually work?
+
We build your strategy, design your ads, set up your campaigns, and launch — all on us. You only pay your ad spend directly to Meta. After 7 days you decide if you want to continue.
Do you only work with home service businesses?
+
Yes. We exclusively work with painters, roofers, HVAC, landscapers, remodelers, and adjacent home improvement trades. That focus is why our creative converts.
What's the monthly investment after the trial?
+
Retainers run $3,000–$5,000/mo depending on ad spend and number of channels. We scope the right tier on the intro call. No long-term contracts.
What if it doesn't work?
+
If we don't show measurable improvement in your key metrics within 60 days of paid engagement, we work for free until we do.
Start free trial
Let's get your phone ringing.
Tell us about your business. We'll review your market, send back a free strategy outline, and — if it's a fit — launch your free 7-day trial.
marketing@performlyroi.com
Reply within 1 business day